Let’s have a look at what you should be doing to effectively market your book.
Start the Promotion of Your Book Early
One of the most important steps of marketing your book is to begin the process before you’ve even written it. If you have an idea in mind and you know want to have your work published, reach out to a network of supporters and reviewers and make a note of who shows enthusiasm for your writing. Keep in touch with these individuals as the project evolves in order to keep them updated and in the background for when you’ve completed your book.
Plan out significant events such as the signing of your book contract, the completion of your manuscript or the arrival or the finished book and consider holding celebratory parties or gatherings to get as many people talking as possible.
Build an Engaging Website
Eventually, you’ll need a website in order to entice and attract your audience. This online space can be used to tell the world a little bit about yourself, your book and promote your work. Your site should include excerpts from your book, a link to the Amazon page where your book is sold (if already on the market), book reviews and blurbs and your schedule of appearances, signings and speaking engagements. Don’t forget to include your contact information!
Start a Blog
If you don’t already have one, start a blog or an online space where you can write interesting and stimulating posts that are relevant to your book or aspects of it. By creating an online blog, you’re inviting your audience to get to know your subject matter in advance, which in turn, can increase sales.
Even if your book has already been released, you can create a blog in order to spread the word of what it’s all about.
Create a Media Kit
A media kit is a very important tool in the marketing of your book. For a start, you should get professionally printed business cards that feature an image of your book on them. Business cards are an investment so should not be printed out manually. Instead, enlist in the help of a professional designer and printer. You should also have a headshot that’s been taken by a professional photographer.
Whether you want to only include it in your book or on your website too, as a writer, you’ll want to craft a unique biography to tell your audience why you are qualified to have written this particular book.
Create at Least Three Book Pitch’s
It may sound excessive, but you should consider writing, at least, three book pitches; 10 seconds, 30 seconds, and 60 seconds. This means that when someone asks you what your book is about, you’ll be prepared with your answer, regardless of the setting!